Leyline Leaves a Legacy... Drawing from a reservoir of knowledge built over the past decade and always keeping an eye on current trends and advancements in web 2.0, Leyline provide alternative solutions and key services for the music and entertainment industry under one roof. Our proposals explain how we intend meet our short and long term objectives, always leaving our clients with valuable referential documentation. Quick Jump: Blog Engagement | Live Consulting | Online Marketing | Brand Development SOCIAL NETWORK MANAGEMENT Leyline fully utilise various social networking sites such as Facebook, Twitter, YouTube, Wordpress, Bandcamp, Soundcloud and MySpace, to help build online communities, create brand and event awareness, generate ticket sales and interest in band products. Keeping up to date with social media developments we help create, mould and maintain brand pages across various social media platforms. With an in depth knowledge of HTML, we use our combined expertise to implement our clients requirements, fitting the language to the style of the demographic so as best to peak the target audience's interest and advising in ways to help further boost an artist’s fan base. Using programs such as Adobe Photoshop, Dreamweaver and Excel to not only bring to life the online content, but also track its progress and see what elements seem to be sparking the most interest. BLOG ENGAGEMENT Always at the forefront of the digital information age, Leyline understands the power and scale of grass roots, citizen journalism - to many this is otherwise known as blogging. A vital part of engaging the online sector is developing new relationships with blog editors on a weekly basis, targeting grass roots music fans and helping to reinforce the importance and impact of a wide and varied online presence. We believe that blogging plays a vital role within music's new media approach, and specialise in over 400 blogs worldwide with some tallying hit counts of over 100,000 per week. Leyline has personal and trusted relationships with these sites - our knowledge, connections and insight into this developing and ever-changing market can further strengthen, empower and support our client’s promotional needs. ONLINE MARKETING & DESIGN Leyline are experts in the field of online marketing strategies, creating, designing and distributing branded content for viral and advertising campaigns, forensically sourcing target audiences and working closely with our clients to fulfill their key objectives. Leyline also engages their media and strategic partners to help augment and deliver on larger briefs. On hand to advise at every step of the campaign, we build on intel, evaluate and offer new direction based on statistics when required. Here is an example of a piece we put together for Joana & The Wolf. A newsletter built around her design created to introduce the artist to our 10,000 strong database and peak interest in the artist’s new release. LIVE CONSULTING Leyline has a reputation for innovative event solutions and meticulous planning. Whether it is developing and delivering brand event initiatives or programming large outdoor festivals, our core values are the spine of any project we undertake: accountability, organisation and a passion for creating musically charged environments. BRAND DEVELOPMENT Leyline understands how to develop, distribute and manage brand initiatives and content. We work across a variety of platforms including: Small and large-scale event production, experiential and online marketing, innovative and interactive viral applications and building and maintaining web-based communities. We are also adept at bolting on broad based advertising and PR strategies to fulfil a wider remit. Leyline has developed brands strategies for Capital Radio, XFM, Red Bull, EA Games, Sony Ericsson, The Glade Festival. Return to top